Adobe Digital Marketing Forum — Adobe Systems Incorporated (ADBE) today announced the availability of the all-new Adobe® Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. Adobe Social is the first solution specifically designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results.
“Today’s social marketers are challenged to validate their social spend,” said Bill Ingram, vice president of product management, Digital Marketing, Adobe. “Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy in a highly visual format.”
New Social Platforms Supported
On a daily basis, social marketers attempt to listen to the vast amounts of available social data, use that data to publish compelling content and then create better digital experiences for their audience. At the same time, they look to foster two-way conversations with customers and prospects to nurture these relationships. And they need to do all of this across an ever-growing number of social platforms.
With that in mind, Adobe Social is now integrated with Flickr, Foursquare and Instagram, which complement existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more to offer the most comprehensive understanding of social conversations, consumer behavior, and real-time trends. The addition of Foursquare is unique as Adobe Social is the first to capitalize on the social network’s exclusive partnership with leading data provider, Gnip, to leverage the full fire hose of Foursquare’s check-in data. Access to local-mobile data will help social marketers understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.
Adobe Social is also adding the ability to publish content to and analyze metrics associated with LinkedIn Company Pages and Groups, features that will support relationship-building on this critical professional network. The addition of these new platforms increases Adobe’s consumer touch-points, enabling social marketers to scale across the enterprise and build a more complete understanding of the consumer.
“Adobe Social is enabling Mastercard to seamlessly engage with local markets around the world, building trust through online listening, conversation and community,” said Adam Broitman, vice president, Global Digital Marketing, Mastercard. “Now that’s priceless.”
Predictive Publishing Predicts Social Content Performance
Adobe also made available today a powerful new predictive publishing capability for Adobe® Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The new predictive publishing feature in Adobe Social helps social teams deliver content that will best resonate with their audience. And because the solution learns as it goes, it continually refines recommendations and gets smarter with each action.
New Adobe Marketing Cloud Interface
Utilizing the new unified Adobe Marketing Cloud interface, now available for Adobe Social, marketers and their teams can now surface valuable insights and collaborate more effectively. This collaboration extends not only across their own company but across distributed external teams as well—improving workflows, streamlining marketing activities, and maximizing ROI. With the new single sign-on feature, customers can directly access Adobe Marketing Cloud solutions from within one unified interface, and the new social feed will deliver relevant internal content and insights shareable across Adobe Marketing Cloud solutions.
Instagram skyrocketed in popularity as more and share photos via a mobile application. As a start-up which is very expensive purchased by Facebook apparently did not make Instagram lose ambition. Instagram sure will be bigger than Facebook.
Facebook now has 1.1 billion users worldwide making it the largest social networking Worldwide. But they have a problem with the new user to hook a young age began to look at other services. In terms of feeling confident that Instagram can grow large if it is capable of growth right now.
“By definition, if Instagram continues to grow in this position then yes, it would be even greater,” said Kevin Systrom in an interview with Fast Company. “Instagram will be the largest in the world.”
In contrast to the explicitly Kevin so confident, Instagram founder fellow replied diplomatically. “I do not know, but it’s a good question. Basically there is no limit to the number so maybe one day we will match?” Mike Krieger said.
Instagram is currently still far less than Facebook, but the number of users has exceeded Twitter. While the video recording feature that was recently launched is also more popular than Twitter’s Vine has attended first.
Jakarta – A giant technology company formed an alliance to demand transparency from the U.S. government related information monitoring program of the National Security Agency (NSA) called PRISM.
The alliance involves companies such as Apple, Google, Facebook, and Microsoft. In alliance was also a number of civic groups. In a letter that will be announced in a few hours, the alliance which amounts to 63 companies, investors, and non-profit organizations is asking for clearer rules about such things.
“Basic information about the way the government enforce laws related activities have been published during this investigation does not interfere with the investigation,” read one of the points in the letter obtained by AllThingsD on Wednesday, July 17, 2013.
The Alliance requested that they be allowed the right to announce the number of government requests for data on the users of their services. They also requested that the number of users, accounts, and information held gadget that can be announced.
Alliance also assess the amount of requests basic information about the content and the user, could be made public as part of their transparency.
At the same time, the alliance will also ask the government to announce a number of requests and the number of individuals whose data is requested from the technology companies.
This letter will be addressed to President Barack Obama and congressional leaders. Here are some names of firms and associations involved in this alliance:
Yahoo, AOL, Apple, Digg, Dropbox, Evoca, Facebook, Google, HeyZap, LinkedIn, Meetup, Microsoft, Mozilla, Reddit, salesforce.com, Tumblr, and Twitter.
Also there younow, Union Square Ventures, Y Combinator, New Atlantic Ventures, The Electronic Frontier Foundation, Human Rights Watch, the American Civil Liberties Union, the Center for Democracy & Technology.
In addition, there are elements of the press and advocacy organizations such as Reporters Committee for Freedom of the Press, Public Knowledge, the Computer & Communications Industry Association, Reporters Without Borders, and the Wikimedia Foundation.
Washington – One of the selling points of Windows Phone is a powerful social media integration and the ability to download photos from Facebook directly into the photo apps already available on Windows Phone. Microsoft implemented this functionality in Windows 8. But, it seems the company led by Steve Ballmer that will remove some of the functionality in Windows 8.1.
Although the photo in Windows 8.1 application has been improvised with editing functions, the application has been releasing its integration with Facebook and Flickr as well as supporting delete pictures / photos on the network.
Microsoft spokesman said the software manufacturer introduces Facebook and Flickr integration in Windows 8 because when it was only a few similar apps available. “But now there are many applications available and offers the feature to view photos on other services,” he said.
Separation Windows 8.1 integration with Facebook and Flickr in fact reap disappointment. You see, Facebook has recently committed to build specialized applications Windows 8.